A former mayor and pet-resort owner in Florida sought a tattoo but hesitated over the pain—until he discovered an unexpected solution. The method, promoted through targeted ads, claims to eliminate discomfort entirely, raising questions about its legitimacy and appeal. Skeptics wonder whether the technique delivers on its bold promise or if it’s just another marketing gimmick. For those curious about pain-free tattoos, this story explores how one man’s doubt turned into a viral experiment.


Frank Charles, a pet-resort owner and former five-term mayor of St. Augustine, Florida, wanted a tattoo. He just wasn’t sure that he could take the pain. Then he started seeing advertisements for a ...