A tattoo studio known for its bold designs has opened a new location inside Times Square’s Paramount Hotel, expanding its presence in a high-traffic urban hub. The move marks the first time the brand has established a permanent space within a major hotel, catering to both tourists and locals seeking on-the-spot ink. With its signature "Live by the Sword" aesthetic, the studio blends edgy artistry with the convenience of a luxury hotel setting. Fans of custom tattoos and city travelers may find this an unexpected but intriguing addition to the neighborhood’s offerings.


Tattoo Chain Live By The Sword Sets Up Shop Inside Times Square's Paramount Hotel  Hoodline